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Client Macon Arts Alliance, an agency serving more than 60 arts and cultural organizations in Georgia, has an audience of over 500,000 people.

Production Dates May 2011 - October 2012


Burt&Burt created a cohesive identity for the communication system of Macon Arts Alliance which includes their printed publication "Ovations," as well as the comprehensive online Arts events calendar, Ovations365.com.


The project included: a color story; a flexible wordmark for OVATIONS to be used with or without its tagline, "go. see. do," its online identity "365," and "macon arts alliance"; masthead and cover design for the "Ovations" magazine; a flexible ad system for the ad campaign promoting Ovations365.com; as well as adaptions of those elements for outdoor advertising.